Nick has a proven track record of delivering transformative eCommerce growth for some of the UK’s most recognisable brands. With deep expertise in digital strategy, data, loyalty, CRM, and customer engagement, Nick has consistently driven performance through innovative, industry-leading programmes. Currently leading the digital transformation at Domino’s, Nick is reshaping the business into a truly eCommerce-first brand. His work is focused on unlocking the power of data to personalise customer experiences, optimise digital journeys, and drive long-term retention—most notably through the launch of Domino’s UK’s first-ever loyalty programme. By modernising platforms and embedding a culture of experimentation and agility, Nick is enabling Domino’s to grow market share in an increasingly competitive and fast-moving digital landscape.