KFC: The secret recipe behind a £2bn chicken business

Meghan Farren, MD UK & Ireland

Following KFC’s acquisition of over 200 restaurants from EG Group earlier this year, Meg Farren shares her vision for the UK and Ireland, as it nudges towards £2bn in annual sales. She’ll explain how the deal represents a major opportunity for KFC to capitalise on its leadership position in a fast-growing chicken market, with significant potential. At the helm for two years, Meg will also delve into KFC’s approach to delivering the best-in-class experience for customers, and nurturing talent, as well as her focus on putting community engagement and social purpose at the heart of the business.

Innovation Showcase: next-gen restaurant groups

Phil Howard co-founder, NOTTO, Ellen Chew founder, Chew on This Group and Johnnie Tate co-founder and CEO, Yard Sale Pizza, Edson and Natalie Diaz-Fuentes, co-founders, Santo Remedio and Joycelyn Neve, founder and MD, Seafood Pub Company.

From new approaches to casual dining to the operators redefining age-old cuisines, we will hear from dynamic operators on how they’re standing out in the eating out market. The session features Yard Sale Pizza’s Johnnie Tate on successfully setting his brand apart in a crowded category, Notto’s Phil Howard on creating the pasta bar of the future, and restaurateur Ellen Chew on establishing a multiconcept, multicuisine group with some of the capital’s best known restaurants.

Five Guys: people, passion and innovation

John Eckbert, UK & Europe CEO

During its remarkable growth journey in the UK & Europe, John Eckbert’s greatest fear has been around diluting the intensity of the brand’s founding core as it scales. Yet as the joint venture approaches 300 sites in the UK & Europe, he will argue how with a highly talented team in place, Five Guys’ expansion has only stoked the passion around the brand, taking it across multiple cultures, geographies and economies. Eckbert will also share the unique approach to innovation within the confines of an established global brand.

Women’s leader panel: breaking the glass ceiling in sector leadership

The hospitality sector is hailed for its inclusive culture and meritocratic progression – but does that diversity extend to senior leadership roles? In this panel, some of the restaurant sector’s pre-eminent women leaders will discuss their own journeys, the challenges and opportunities for women and people from under-represented groups, and why nurturing a diverse talent pool makes perfect business sense for companies.

• Gemma Glasson managing director, Wahaca
• Laura Harper-Hinton co-founder & CEO, Caravan
• Su Sethi co-founder and chief people officer, JKS Restaurants

Panel: dialling up the flavour - menu engineering and new product innovation

As inflation and cost of living begin to subside, restaurants are being creative to entice customers back. In this panel we will hear how operators are innovating with food and beverage, which cuisines and products are on-trend, and how bold, regional flavour profiles are creating a more sophisticated dining experience.

• Matt Snell CEO, Gusto Italian
• Will Bowlby co-founder / executive chef, Kricket
• Anthony Ekizian culinary director, Rare Restaurants
• Ines Llerena del Blanco, pricing specialist, Pearson Ham

Fulham Shore: Re-envisioning Franco Manca and The Real Greek

Marcel Khan, CEO

Appointed CEO less than a year ago, Marcel Khan is going back to basics with leading sourdough pizza brand Franco Manca, and capitalising on the untapped potential for The Real Greek, now 25 years old. Digging deeper into the brands’ original inspiration, with a focus on culture, quality and provenance, he’ll share his strategic vision under majority shareholder, Japanese food group Toridoll.

Jeremy King: restaurateur renaissance man

More than two years on from his departure from Corbin & King, Jeremy King returns to the Restaurant Conference with a new venture, the third act of an illustrious career. With three new venues in the pipeline by early 2025, The Park, Arlington and Simpson’s on the Strand, the feted restaurateur and winner of MCA’s Lifetime Achievement 2023 will share how he had no hesitation in returning to the sector; his inspirations ranging from European grand brasseries to modernist architecture; and why despite being celebrity favourites, his restaurants are ultimately egalitarian spaces.

Popeyes UK – a great brand and a winning team

Tom Crowley, UK CEO

Nearly three years on from Popeyes' UK debut, CEO Tom Crowley will discuss the brand journey, exponential growth, and why he's determined to build something to be proud of. With more than 50 sites and counting, Crowley will also talk about learnings from the three-year journey, the unstoppable rise of the chicken category, and why the right brand, investor, and team is a winning combination to weave the brand into UK culture.

Insight session: sector opportunities, challenges, consumer behaviour and menu trends

Katie Gallagher insight lead, Lumina Intelligence

Katie will exclusively preview Lumina’s brand-new Restaurant Market Report, unpicking the latest in consumer behaviour in the channel and the future challenges and opportunities facing the sector. Using data from Lumina’s Eating & Drinking Out panel and proprietary Menu Tracker tool, Katie will highlight behaviour changes, price increases and food and drink innovation.

Panel – delivery dynamics and transformative tech

When it comes to convenience, delivery is baked into consumer expectations: in July 2024, restaurant delivery had seen 14 consecutive months of year-on-year growth. So how do operators win, to ensure incremental business and competitive advantage? Our panel will discuss optimising the offer, using white-label solutions to stay in touch with customers, and which new wider digital tech solutions are easing operations front and back of house’

• Matt Sheppard, COO Wingstop UK
• Maria Denny, CFO, Tortilla Mexican Grill
• Libby Andrews, Marketing Director, Pho
• Mark Finch Director, Enterprise, Uber Eats UK&I

Restaurant sector financial landscape & deals

Graeme Smith, managing director AlixPartners

How does the current economic backdrop impact the financial landscape for M&A activity? Is it a buyer’s or seller’s market? Graeme answers these questions and more, exploring the outlook for consumer and economic trends influencing restaurant deals in the short and medium term.