Kate Nicholls OBE has been CEO of UKHospitality, the powerful voice representing the broad hospitality sector, since its inception in 2018. Kate previously worked as CEO and strategic affairs director of the Association of Licenced Multiple Retailers (ALMR). Kate sits on the government’s Tourism, Hospitality, and Food & Drink Sector Councils, where she represents the wider hospitality and tourism sector. As a passionate advocate for inclusivity in hospitality, Kate is also the government’s first Disability Ambassador for hospitality. Kate has been the Chair of the Institute of Licensing since 2024 and the Chair of ACC Liverpool since 2022. A board member of Best Bar None, and a trustee of Hospitality Action and Springboard. She has previously chaired the Tourism Alliance, London Night-time Commission, and London Tourism Recovery Board.