Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. Today Red Bull is the UK’s number 1 Energy drink that consumers look to, to vitalise body and mind and get more out of their time and day. Available in 171 countries, over 75 billion cans of Red Bull have been consumed so far. In the UK, one can is sold every 10 seconds.