Britvic is an international soft drinks business rich in history and heritage. Founded in England in the 1930s, it has grown into a global organisation with 37 much-loved brands sold in over 100 countries.

Britvic is the largest supplier of branded still soft drinks in Great Britain and the number two supplier of branded carbonated soft drinks in Great Britain. The company combines its own leading brand portfolio including Fruit Shoot, Robinsons, Tango, J2O, London Essence, Teisseire and MiWadi with PepsiCo brands such as Pepsi, 7UP and Lipton Ice Tea which Britvic produces and sells in Great Britain and Ireland under exclusive PepsiCo agreements.

Britvic’s Sensational Drinks platform provides resources to help independent bars, restaurants and retailers optimise profits. With a range of tools, knowledge and access to free point of sale kits, it has been designed to help operators save time, reduce costs and build their business.

Find out more at https://sensationaldrinks.com

Greene King has been crafting quality beers from its historic breweries in Bury St Edmunds and Dunbar for over 200 years.The Westgate brewery, in Bury St Edmunds, has been the home of Greene King since 1799 and its leading cask ales are brewed here, including Greene King IPA and Abbot Ale, as well as a broad range of seasonal and speciality beers. In 2022 Greene King launched its premium portfolio which included two new craft beers, Level Head, a session IPA, and Flint Eye, a dry hopped lager, which embody Britain’s eccentric past, but are designed for the modern-day drinker.

Navigating profitability in the restaurant sector has proven to be an enduring challenge, with the past three years introducing unprecedented layers of complexity. Taking ownership of your pricing strategy emerges as a vital practice—an excellent means to propel business performance, particularly in the face of these challenging times.

Pearson Ham Group (PHG) is a pricing consultancy focused on helping organisations achieve lasting competitive advantage through better pricing. At the core of PHG's mission is the commitment to enhancing profitability while meticulously safeguarding the integrity of the brand's value proposition.

Through collaborative efforts, PHG supports restaurant brands in crafting consumer-centric strategies that are not only highly analytical but also incorporate key market insights. This approach empowers decision-making processes, ensuring optimized profits aligned with the unique dynamics of the restaurant industry.

PHG tailored solutions enables our clients answer key pricing questions and make confident decisions

• How much menu inflation can the brand safely implement?
• How can the brand implement price adjustments strategically, safeguarding volumes and minimizing the potential for customer "bill shock"
• Which products and which sites can implement price adjustments and which ones cannot?
• What level of tactical initiatives (promotions & discounts) need to be introduced to improve covers yet minimising discount leakage?
• What are consumers’ real price perceptions and price expectations? What is the brand value perception and how does it compare to the competition?
• What is the brand price position vs competitors? Where are the opportunities?

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. Today Red Bull is the UK’s number 1 Energy drink that consumers look to, to vitalise body and mind and get more out of their time and day. Available in 171 countries, over 75 billion cans of Red Bull have been consumed so far. In the UK, one can is sold every 10 seconds.

Uber Eats is an on-demand app and website that helps bring millions of people around the world the things they want, at the tap of a button. We partner with over 46,000 restaurants and merchants in more than 330 cities and cities across the UK and Ireland. From speciality local favourites to national brand names, groceries to household essentials and more, Uber Eats has what you want when you want it—with an average delivery time of 30 minutes.