Britvic is the leading British soft drinks company, delighting consumers since 1938. With a rich heritage rooted in innovation and quality, Britvic has grown to become a prominent player in the global beverage industry. Their diverse portfolio includes iconic brands like Pepsi, Tango & J20 as well as those driving innovation and change in the industry like London Essence, Jimmy Iced Coffee and Plenish!

What sets Britvic's drinks apart is their unwavering commitment to excellence and taste. They meticulously source high-quality ingredients, ensuring that each product delivers a refreshing and satisfying experience. Britvic continually invests in cutting-edge technology and sustainable practices, enhancing the purity and flavour of their beverages while reducing environmental impact.

Their drinks are renowned for their vibrant flavour’s, balanced sweetness, and innovative formulations. Whether it's a thirst-quenching fruit juice, a zesty carbonated drink, or a revitalising mixer, Britvic consistently delivers products that cater to diverse consumer preferences and occasions. This dedication to quality, combined with a passion for crafting delightful beverages, makes Britvic's drinks a preferred choice for millions worldwide.

Greene King has been crafting quality beers from its historic breweries in Bury St Edmunds and Dunbar for over 200 years. The Westgate brewery, in Bury St Edmunds, has been the home of Greene King since 1799 and its leading cask ales are brewed here, including Greene King IPA and Abbot Ale, as well as a broad range of seasonal and speciality beers. In 2022 Greene King launched its premium portfolio which included two new craft beers, Level Head, a session IPA, and Flint Eye, a dry hopped lager, which embody Britain’s eccentric past, but are designed for the modern-day drinker. This year Greene King has introduced two new IPAs to the portfolio, Hazy Day and Prior Life.

Navigating profitability in the restaurant sector has proven to be an enduring challenge, with the past three years introducing unprecedented layers of complexity. Taking ownership of your pricing strategy emerges as a vital practice—an excellent means to propel business performance, particularly in the face of these challenging times.

Pearson Ham Group (PHG) is a pricing consultancy focused on helping organisations achieve lasting competitive advantage through better pricing. At the core of PHG's mission is the commitment to enhancing profitability while meticulously safeguarding the integrity of the brand's value proposition.

Through collaborative efforts, PHG supports restaurant brands in crafting consumer-centric strategies that are not only highly analytical but also incorporate key market insights. This approach empowers decision-making processes, ensuring optimized profits aligned with the unique dynamics of the restaurant industry.

PHG tailored solutions enables our clients answer key pricing questions and make confident decisions

• How much menu inflation can the brand safely implement?
• How can the brand implement price adjustments strategically, safeguarding volumes and minimizing the potential for customer "bill shock"
• Which products and which sites can implement price adjustments and which ones cannot?
• What level of tactical initiatives (promotions & discounts) need to be introduced to improve covers yet minimising discount leakage?
• What are consumers’ real price perceptions and price expectations? What is the brand value perception and how does it compare to the competition?
• What is the brand price position vs competitors? Where are the opportunities?

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. Today Red Bull is the UK’s number 1 Energy drink that consumers look to, to vitalise body and mind and get more out of their time and day. Available in 171 countries, over 75 billion cans of Red Bull have been consumed so far. In the UK, one can is sold every 10 seconds.

Uber Eats is an on-demand app and website that helps bring millions of people around the world the things they want, at the tap of a button. We partner with over 46,000 restaurants and merchants in more than 330 cities and cities across the UK and Ireland. From speciality local favourites to national brand names, groceries to household essentials and more, Uber Eats has what you want when you want it—with an average delivery time of 30 minutes.

Deliverect is the #1 global food tech SaaS company.
Enterprises of all sizes partner with our experts to discover and create best-in-class solutions to elevate the omnichannel customer experience.
Our API-first approach allows us to be flexible in replacing or complementing existing tech.
Operating across more than 52 global markets, Deliverect empowers +50.000 establishments, including renowned chains like Burger King, Little Caesars, and Pret A Manger.

The Burnt Chef Project was founded in 2019 with a mission to confront and address challenges head-on, burning the silence surrounding mental health in the hospitality sector and providing tangible tools and resources to tackle the alarmingly high rates of mental illness within the sector.
85% OF HOSPITALITY PROFESSIONALS REPORT EXPERIENCING POOR MENTAL HEALTH
The purpose of the Burnt Chef Project is to eradicate mental health stigma in the hospitality industry, providing education, resources, and support to professionals at all levels.
This includes a variety of resources:
Business Services

• Training workshops
• Therapy options
• Sponsorships
• Consultancy
• Networking events
Consumer Services
• Ecommerce store
• Podcast
• Fundraising events
• E-learning
Charitable Services
• Peer support
• College talks
• Free access to e-learning
• Mentorship
• Free access to global therapy services
By fostering open conversations about mental health, delivering tailored training, and creating a community of support, the Burnt Chef Project aims to create a safer, more sustainable working environment where individuals can thrive both personally and professionally.
Ultimately, the project seeks to improve the overall well-being of hospitality workers, ensuring that they can pursue their passion for the industry without sacrificing their mental health.