Meg Farren returned to KFC two years ago to lead the UK & Ireland business as general manager. She previously spent ten years at the chicken brand, joining as innovation director, and also serving as marketing director and latterly chief marketing officer. Before re-joining KFC, she spent just over a year at Asda as chief customer officer. Meg has also spent time at Gü Desserts, and started her career as an analyst with JPMorgan