Ines is a restaurant strategy and pricing advisor with over 20 years of experience partnering with top-tier multi-unit restaurant brands across the US, Europe, and the UK. She specializes in crafting consumer-centric commercial strategies that enhance profitability while preserving brand integrity. She is recognized for her ability to combine innovative thinking with rigorous analysis, providing insightful guidance on commercial strategies, including pricing, promotions, and brand positioning. Ines has a proven track record of delivering unique, value-driven solutions that have a significant impact on her clients’ business outcomes. Before transitioning to a consulting role, Ines gained hands-on experience in Food & Beverage operations, working with renowned hospitality companies such as Four Seasons Hotels, Intercontinental Hotels, Club Med, and Compass. This operational background gives her a deep, practical understanding of the industry’s challenges and opportunities.